George Dans — The Human Torch
Helping leaders, teams, and organizations
unlock unstoppable performance.


George Dans is fired up with passion and drive to help you develop as he focuses on ways to improve your life by understanding the power of setting and reaching your goals.
Honored as Academy Chief at the fire academy, George served our country as a firefighter before channeling that same relentless energy into transforming how people sell, lead, and live.
He has spoken at worldwide conventions with over 30,000 people in attendance. His approach is dynamic, exciting, and interactive. He is a master of humor and powerful storytelling, bringing unparalleled energy and principles to every audience.
George is a leading authority on the development of human potential, personal and professional effectiveness, and business leadership. He has shared the stage with General Colin Powell, Frank Abagnale, Rick Wagner, and Mike Singletary.
“You don’t need to know how to get to your goal. You just need to know you will reach your goal.”— George Dans
George’s four pillars of peak performance. Master these and watch your results catch fire.
Commit to the process. Change is hard, but those who react and change the fastest progress the most.
Your attitude is the spark. Quit aiming for average, because you will hit it with amazing accuracy.
Learning a new skill can be taught and used today. George proves it by getting audiences to say yes over 100 times in 7 minutes.
Be process driven, not commission driven. Build the daily habits that make peak performance automatic.
Proven programs for Toyota, Honda, Daimler Chrysler, and Kia resulting in measurable increases in unit sales and market share.
Your people leave energized, inspired, and armed with a game plan to take action and close more sales — starting today.
Learn non-confrontational closing skills and the 10-Second Close technique that gets prospects to say yes.
Develop methods and tactics for building a successful team. From recruiting to coaching a top-producing team of professionals.
For: Sales teams & management
A highly content-driven program on how to sell anyone, anytime, anyplace. Real-world skills on asking for the sale, overcoming objections, and being process-driven.
For: Any sales organization
Getting your prospect to say yes is a skill that can be developed easily. Learn how to get anyone to say yes in ten seconds.
For: Leaders & professionals
George’s famous goal-setting program. Time-tested strategies across Life, Personal, Professional, Family, and Financial areas.
For: Management & executives
George covers his 24 team breakers and 24 team makers, developing methods and tactics for departments to work together.
Additional topics: Change Now Or Die A Slow Death • What Julius Caesar Taught Us About Business • Handling Price Questions • Non-Confrontational Closing Skills
“How to bring out the potential in each person.”— The Torchtastic Mission






Ask and You Shall Receive… Finally! The BREAK You’re Looking For.
George’s flagship book on mastering the art of the close. Packed with real-world strategies for the confidence to ask for the sale — and get it.
Get It on Amazon
George has delivered programs across Canada, Puerto Rico, Mexico, and throughout the United States.
Ready to ignite your team? Fill out the form and George’s team will get back to you within 24 hours.